Kool 95.9 WMQA is Northern Wisconsin's source for the Northwoods Greatest Hits operating 24 hours a day from Minocqua, Wisconsin, at 95.9 on your FM dial. WMQA also offers local news, weather, sports, information and many other popular features.
WMQA's 55-mile coverage radius includes the cities of Minocqua/Woodruff and the entire Lakeland Area as well as Rhinelander, Eagle River, Three Lakes, Tomahawk, Mercer and Park Falls.
WMQA is an affiliate of the FOX Radio Network, Wheeler News Services, and Learfield Sports Network.Kool 95.9 is also member of the National Association of Broadcasters, Radio Advertising Bureau and the Wisconsin Broadcasters Association.
Some station history:
When the station first signed on in March 1975 the call letters were WWMH which stood for We're Woodruff, Minocqua & Hazelhurst. Our operating power was 5,000 watts. The original studio was built in the concession stand of the then Castle Drive-in Theater located 5-miles south of the Island. The original tower site was where The Waters of Minocqua is now located. The format in the late 70's and early 80's was a mix of Easy listening, and Country. The emphasis was on local news, weather, and sports.
In 1981 WFBZ AM 1570 signed on. The programming featured Big Band Era Music. In 1982 WFBZ simulcast with WWMH until 1985 when it split off once again and was renamed WMYM. We Make Your Memories with a nostalgia format.
In 1982 96FM signed on playing Adult Contemporary music and focusing on local news and sports. In 1984 the station won "Best Small Market Radio of the Year" from the Wisconsin Broadcaster's Association.
In 1992 WWMH and WMYM became WMQA. The "MQA" in our call letters are a shortening of our city of license, MINOCQUA. At the same time the power was increased from 5,000 watts to the current 25,000 watts. In 1995 the AM station became WLKD and went back to a nostalgia format until 2004 when the programming shifted to ESPN Radio.
For more than 30-years we have been proud to serve the Northwoods. We're excited to now bring Kool 95.9 95.9 to the Northwoods and look forward to serving the great listeners in the Lakeland Area. You'll hear the Northwoods Greatest Hits with a LOT less clutter, more music per hour, less useless gabbing and of course we're bringing Greatest Hits of all time to Wisconsin's Northwoods. We guarantee with us you'll know every song you hear.
A Word from Us:
"At Kool 95.9, our most important investment has been in finding, developing and keeping quality employees. We believe we have the finest group of radio professionals in this part of the state, individuals dedicated to creating and maintaining a quality product for our listeners while providing unsurpassed customer satisfaction for our advertisers. Thank you for making Kool 95.9 a part of your life.
